Above: Travis Price speaking at Pink Shirt Day 2020

Join Us for Pink Shirt Day 2022!

February 22nd and 23rd

Be a part of this year’s Pink Shirt Day national broadcast. Join Travis Price, co-founder of Pink Shirt Day, Witsup the walrus and their special guests in celebrating kindness in Canada! This 40-minute show is exclusive to schools in Canada and is all about reducing bullying & conflict and increasing inclusion and positive relationships.

Register Now!

Feature Your School!

Feature your school in the broadcast! There is a limited opportunity for your school to send us a 40-second video clip about what you are doing to emphasize kindness and inclusion. Contact Us for more information.

Discount for WITS Schools

Presented by the WITS Programs Foundation, there is a 25% discount for WITS subscribed schools. If you are a school using the WITS and/or DIRE program and have yet to subscribe, you can subscribe here.

See Last Year’s Results

We had a great buzz on the 2021 Pink Shirt Day, but even more, it was a successful first-time online event. We reached over 6,000 students across Canada! Click here for details.


Please Select Your Time Zone:











The Pink Shirt Day Story

In 2007, Berwick Nova Scotia classmates David Shepherd and Travis Price bought and distributed 50 pink shirts after a student at their school was bullied for wearing a pink shirt. With that act of kindness, Pink Shirt Day was born.

In recognition of the Berwick event, Nova Scotia proclaimed the second Thursday of September “Stand Up Against Bullying Day.” In 2008, British Columbia proclaimed February 27 to be the provincial anti-bullying day, and the movement has continued to grown. In 2012, the United Nations declared May 4 as Anti-Bullying Day, and the last Wednesday each February is now the national anti-bullying day across Canada.

Thanks to Travis’ tireless efforts over 13 years, many countries now recognize days to prevent bullying and promote kindness, and there are students who have heard the Pink Shirt Day message from kindergarten through graduation.

Travis continues to be a leader in the Pink (Shirt) Day movement, winning the Meritorious Service Medal of Canada for his work in bullying prevention and mental health advocacy.


Our Team Photo

Travis with the WITS Team

About Us

Pink Shirt Day Canada is a presented by the WITS Programs Foundation. We encourage a whole-community approach to kindness, by engaging schools with programs like Canadian Kindness Leaders/Mentors canadienne en gentillesse and the WITS & LEADS programs in English, DIRE and MENTOR in French, and DIGA in Portuguese.

The WITS programs are proven to reduce peer victimization (bullying), and have been started in over 1500 schools in Canada and now also in the USA and Brazil. Over a hundred thousand children have learned to use their WITS to prevent bullying.

Visit WITS

Our Sponsors

Thank you to our generous sponsors for their support in ending bullying and spreading kindness across Canada

Denny's Canada logo

TLC Fund for Kids logo

100.3 the Q logo

Custom PPE logo

Contact Us

Sponsor Us

Call WITS Toll Free at 1-855-858-8766

Visit WITS Programs Foundation