“Pink Shirt Day Canada”
(the NATIONAL BROADCAST – held on February 24, 2027)
The Pink Shirt Day Canada show is a 45-minute variety show that highlights the great things that children and youth are doing in Canada. We feature teens, young adults and children’s book authors who engage our audience from across Canada. The 2026 show was watched by over 150,000 kids!
Questions? Please check out our FAQ page or contact us!
Be Part of the Show!
1. Send us your reel or photo. Are you doing something inspiring? Tell us! Send a video or photo (something like this picture from Peace River, Alberta) with good resolution, and a description of the contents. We promise to review them all, and share the ones we can. Submit videos as MP4, and/or photos minimum 300 kb, to: [email protected]
2. Submit questions for our amazing guests. Send us one or two questions and, if chosen, the guest will answer them during the Pink Shirt Day Canada show! To submit questions, send them in video, audio, or written format to [email protected] by January 29th, and these details: Student name(s), school name, and which province or territory you’re from.
We will compile all submissions and will air as many as possible on the show!
Pink Shirts
Each year, a new artist creates a design that reflects the values of kindness, inclusivity, and helping prevent victimization.
Proceeds support WITS Foundation bullying prevention and kindness initiatives, as well as Indigenous community programs through our partners at Indigenous Marketing, part of the Naut’sa mawt Tribal Council.
If you’re interested in any of the older designs, there is a limited inventory for purchaser
Start a Pink Shirt Project
ATTENTION SCHOOLS AND YOUTH GROUPS! In this program, participants aged 9 to 15 conceive of and implement their own ideas for projects that have positive impacts on their communities.
I love this program and would love to start Term 2 by introducing it to my next International Citizenship and Understanding Class.
-Simonds High (Teacher)-
“Pink Shirt Day Canada Live”
Highlight Reels
Between 2021 and 2025 our broadcasts reached over 1500 classrooms from 100 schools totaling over 50,000 children and youth from both high schools and elementary/public schools, representing most areas of Canada.
The Pink Shirt Day Story
In 2007, Berwick, Nova Scotia, after a new student at their school was bullied for wearing a pink shirt. David and Travis, two grade 12 students, had witnessed the scene and that night bought 75 pink shirts to give out and via social media encouraged their classmates to wear pink. The next day they arrived early to distribute the shirts. To their surprise, the majority of students arrived wearing something pink! With that act of kindness, Pink Shirt Day was born.
In recognition of the Berwick event, Nova Scotia proclaimed the second Thursday of September “Stand Up Against Bullying Day.” In 2008, British Columbia proclaimed February 27th to be the provincial anti-bullying day, and the movement has continued to grow. In 2012, the United Nations declared May 4 as Anti-Bullying Day. The last Wednesday each February is Canada’s officially-recognized national Pink Shirt/anti-bullying day.
Many countries recognize specific days for raising awareness about the prevention of bullying and promoting kindness and inclusion. In Canada, many students have heard the Pink Shirt Day message from kindergarten through to their high school graduation. The movement continues to grow.
About WITS Foundation
Pink Shirt Day Canada is an initiative of the WITS Foundation, a Canadian charitable organisation whose mission is to create safe environments for children and youth. WITS engages school students with their programs in English and French: Canadian Kindness Leaders / Mentors canadienne en gentillesse; the WITS Program, and the Pink Shirt Project / le Projet du chandail rose. The WITS Program is proven to reduce peer victimization (bullying & discrimination), and have been started in elementary schools across Canada, with some in the USA and Europe. Over a million children have learned to use their WITS to prevent bullying.
Our Sponsors
Thank you to our generous sponsors for their support in ending bullying and spreading kindness across Canada
English