Above: Travis Price speaking at Pink Shirt Day 2020

Thank you for joining us in 2022!

Better than ever, this year’s Pink Shirt Day Canada show reached 10,000 children and youth from across Canada! Travis Price, co-founder of Pink Shirt Day, Witsup the walrus and their special guests celebrated kindness in Canada! Kids learned about Travis’ journey & the origin of Pink Shirt Day, saw examples of kindness projects from other schools, took part in a Kahoot game, and heard messages from Indigenous leaders.

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Also featured…

Kids from schools in Kitchener, Ontario and Winnipeg Manitoba submitted videos of their kindness projects. Also, WITSup the walrus helped teach the WITS strategies with his own TikTok.

Who attended?

Over 500 classrooms from 50 schools totaling over 10,000 children and youth from both high schools and elementary/public schools, representing most areas of Canada.

What about 2023?

We’ll be back in 2023 with Travis Price and even more content for another great Pink Shirt Day Canada show! Check back in the Fall to register.

Registration is closed, join us in 2023!

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The Pink Shirt Day Story

In 2007, Berwick Nova Scotia classmates David Shepherd and Travis Price bought and distributed 50 pink shirts after a student at their school was bullied for wearing a pink shirt. With that act of kindness, Pink Shirt Day was born.

In recognition of the Berwick event, Nova Scotia proclaimed the second Thursday of September “Stand Up Against Bullying Day.” In 2008, British Columbia proclaimed February 27 to be the provincial anti-bullying day, and the movement has continued to grown. In 2012, the United Nations declared May 4 as Anti-Bullying Day, and the last Wednesday each February is now the national anti-bullying day across Canada.

Thanks to Travis’ tireless efforts over 13 years, many countries now recognize days to prevent bullying and promote kindness, and there are students who have heard the Pink Shirt Day message from kindergarten through graduation.

Travis continues to be a leader in the Pink (Shirt) Day movement, winning the Meritorious Service Medal of Canada for his work in bullying prevention and mental health advocacy.


Our Team Photo

Travis with the WITS Team

About Us

Pink Shirt Day Canada is a presented by the WITS Programs Foundation. We encourage a whole-community approach to kindness, by engaging schools with programs like Canadian Kindness Leaders/Mentors canadienne en gentillesse and the WITS & LEADS programs in English, DIRE and MENTOR in French, and DIGA in Portuguese.

The WITS programs are proven to reduce peer victimization (bullying), and have been started in over 1500 schools in Canada and now also in the USA and Brazil. Over a hundred thousand children have learned to use their WITS to prevent bullying.

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Our Sponsors

Thank you to our generous sponsors for their support in ending bullying and spreading kindness across Canada

Contact Us

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Call WITS Toll Free at 1-855-858-8766

Visit WITS Programs Foundation