Thanks for joining us for

Pink Shirt Day

February 22, 2023

Order Pink Shirts!

Still available: Pink Shirt Day T-shirts and hoodies! Designed by a Toquat (on Vancouver Island) Indigenous teen artist, and distributed by our partner… Indigenous Marketing Solutions, of the Naut’sa mawt Tribal Council. Order before they’re done!

Pink Shirt Project

New for high schools: Create a kindness inspired project for your school or community with the new Pink Shirt Project! Students conceive of and implement their very own ideas for spreading good!

What We Did in 2023

Our 2023 broadcasts reached over 600 classrooms from 65 schools totaling over 12,000 children and youth from both high schools and elementary/public schools, representing most areas of Canada.

What We Did in 2022

Our 2022 broadcasts reached over 500 classrooms from 50 schools totaling over 10,000 children and youth from both high schools and elementary/public schools, representing most areas of Canada.

The Pink Shirt Day Story

In 2007, Berwick Nova Scotia, after a new student at their school was bullied for wearing a pink shirt, two grade 12 students bought 50 pink shirts and encouraged their classmates to wear pink. The next day they went to distribute the shirts and to their surprise the majority of students arrived wearing pink!  With that act of kindness, Pink Shirt Day was born.

In recognition of the Berwick event, Nova Scotia proclaimed the second Thursday of September “Stand Up Against Bullying Day.” In 2008, British Columbia proclaimed February 27th to be the provincial anti-bullying day, and the movement has continued to grow. In 2012, the United Nations declared May 4 as Anti-Bullying Day, and now the last Wednesday each February is Canada’s national Pink Shirt/anti-bullying day.

Many countries now recognize specific days for raising awareness about the prevention of bullying and promoting kindness and inclusion. In Canada, many students have heard the Pink Shirt Day message from kindergarten through to their high school graduation. The movement continues to grow.

About Us

Pink Shirt Day show and T-shirt sales are presented by the WITS Programs Foundation (WPF), a Canadian charitable organization, whose mission is to create safe environments for children and youth. WPF engages school students with their programs Canadian Kindness Leaders/Mentors canadienne en gentillesse; WITS & LEADS (English) and DIRE & MENTOR (French), and the Pink Shirt Project, introduced in 2022.

The WITS programs are proven to reduce peer victimization (bullying), and have been started in over 1400 elementary schools in Canada and now also in the USA and Europe. Over a hundred thousand children have learned to use their WITS to prevent victimization.

Our Sponsors

Thank you to our generous sponsors for their support in ending bullying and spreading kindness across Canada

Contact Us

Call WITS Toll Free at 1-855-858-8766