Save the date to join us live

Pink Shirt Day

February 26, 2025

Order Pink Shirts!

Get your Pink Shirt Day T-shirts and hoodies! 2024 artwork designed by Brooke Gillam from Oromocto First Nation (in New Brunswick) an Indigenous teen artist, and distributed by our latest partner… Indigenous Marketing, of the Naut’sa mawt Tribal Council. Order yours before they’re gone!

Pink Shirt Project

High schools: Create your kindness-inspired initiative with Pink Shirt Project!  In this program, students collectively conceive of and implement their very own ideas for spreading good!

Pink Shirt Day Canada

The National Broadcast

Joining host Maya Kara and WITSup the walrus in 2024 were special guest Funkanometry, a hip hop dance duo and 2022 AGT Semifinalists from Vancouver Island, and Maggie Mac Neil, a Canadian Olympic Champion Swimmer.

Pink Shirt Day Canada is an interactive variety show for schools. Over 45-minutes that is all about kindness, we’ll hear from kids, award-wining authors, Indigenous youth artists, and learn about positive projects created by youth. Viewers can ask questions of our guests, play a game with chances to win prizes, and leave you feeling like you’ve had a wonderful Pink Shirt Day!

Questions? Please check out our FAQ page or contact us!

Be a part of the show! Send us your reel or photo with a description of your initiative! We promise to read them all, and share the ones we can. Submit videos as MP4, and/or photos minimum 300kb, to


Full School
(20+ classroom streams)

Small School
(up to 5 classroom streams)


Single Classroom
(1 classroom stream)


Available for WITS-subscribed and Indigenous schools. Contact us for a promo code.

Your Hosts

Maya Kara and WITSup the Walrus

Special Guest


Hip hop dance duo and AGT Semifinalists from Vancouver Island

Special Guest

Maggie Mac Neil

Canadian Olympic Champion swimmer

Special Guest

Seabacola Beaton

Co-author of graphic novel Andy’s Tribal Canoe Journey


Please select your broadcast.

Broadcast 1

For K to Grade 7

11:30 am Newfoundland
11 am Atlantic
10 am Eastern
9 am Central
8 am Mountain
7 am Pacific

Broadcast 2

For Grade 8 to 12

2:30 pm Atlantic
1:30 pm Eastern
12:30 pm Central
11:30 am Mountain
10:30 am Pacific

Broadcast 3

For K to Grade 7

4 pm Eastern
3 pm Central
2 pm Mountain
1 pm Pacific

Past Events

Our 2022 and 2023 broadcasts reached over 500 classrooms from 50 schools totaling over 10,000 children and youth from both high schools and elementary/public schools, representing most areas of Canada.

Summary of Pink Shirt Day Canada 2023 show

What We Did in 2022

The Pink Shirt Day Story

In 2007, Berwick Nova Scotia, after a new student at their school was bullied for wearing a pink shirt, two grade 12 students bought 50 pink shirts and encouraged their classmates to wear pink. The next day they went to distribute the shirts and to their surprise the majority of students arrived wearing pink!  With that act of kindness, Pink Shirt Day was born.

In recognition of the Berwick event, Nova Scotia proclaimed the second Thursday of September “Stand Up Against Bullying Day.” In 2008, British Columbia proclaimed February 27th to be the provincial anti-bullying day, and the movement has continued to grow. In 2012, the United Nations declared May 4 as Anti-Bullying Day, and now the last Wednesday each February is Canada’s national Pink Shirt/anti-bullying day.

Many countries now recognize specific days for raising awareness about the prevention of bullying and promoting kindness and inclusion. In Canada, many students have heard the Pink Shirt Day message from kindergarten through to their high school graduation. The movement continues to grow.

About Us

Pink Shirt Day show and T-shirt sales are presented by the WITS Programs Foundation (WPF), a Canadian charitable organization, whose mission is to create safe environments for children and youth. WPF engages school students with their programs Canadian Kindness Leaders/Mentors canadienne en gentillesse; WITS & LEADS (English) and DIRE & MENTOR (French), and the Pink Shirt Project, introduced in 2022.

The WITS programs are proven to reduce peer victimization (bullying), and have been started in over 1400 elementary schools in Canada and now also in the USA and Europe. Over a hundred thousand children have learned to use their WITS to prevent victimization.

Our Sponsors

Thank you to our generous sponsors for their support in ending bullying and spreading kindness across Canada

Contact Us

Call WITS Toll Free at 1-855-858-8766