In 2007, Berwick Nova Scotia classmates David Shepherd and Travis Price bought and distributed 50 pink shirts after a student at their school was bullied for wearing a pink shirt. With that act of kindness, Pink Shirt Day was born.
In recognition of the Berwick event, Nova Scotia proclaimed the second Thursday of September “Stand Up Against Bullying Day.” In 2008, British Columbia proclaimed February 27 to be the provincial anti-bullying day, and the movement has continued to grown. In 2012, the United Nations declared May 4 as Anti-Bullying Day, and the last Wednesday each February is now the national anti-bullying day across Canada.
Thanks to Travis’ tireless efforts over 13 years, many countries now recognize days to prevent bullying and promote kindness, and there are students who have heard the Pink Shirt Day message from kindergarten through graduation.
Travis continues to be a leader in the Pink (Shirt) Day movement, winning the Meritorious Service Medal of Canada for his work in bullying prevention and mental health advocacy.