Save the date to join us live

Pink Shirt Day

February 26, 2025

Order Pink Shirts!

Available soon: your 2025 Pink Shirt Day T-shirts and hoodies! Last year (2024) the artwork was designed by youth Brooke Gillam from Oromocto First Nation (in New Brunswick) an Indigenous teen artist. These are sold and distributed by our partner Indigenous Marketing, of the Naut’sa mawt Tribal Council.

Pink Shirt Project

Schools: Use the Pink Shirt Project to create your kindness-inspired initiative!  In this program, students collectively conceive of and implement their very own ideas for positive projects in their communities!

Pink Shirt Day Canada

The National Broadcast

Join us as we welcome the brilliant Peter H. Reynolds, the beloved author and illustrator whose stories ignite imaginations worldwide; the empowering Willie Poll, a trailblazer who advocates for Indigenous youth to create a better future for them; and the unstoppable Pamphinette Buisa, Canadian rugby star and champion for positive change. Get ready for an unforgettable experience filled with inspiration, creativity, and of course kindness!

Pink Shirt Day Canada is an interactive variety show for schools. Over 45-minutes that is all about kindness, we’ll hear from kids, award-wining authors, Indigenous youth artists, and learn about positive projects created by youth. Viewers can ask guests questions, play a game with chances to win prizes, and leave you feeling like you’ve had a wonderful Pink Shirt Day!

Questions? Please check out our FAQ page or contact us!

Be a part of the show! Send us your reel or photo with a description, like this picture from Peace River, Alberta.  We promise to read them all, and share the ones we can. Submit videos as MP4, and/or photos minimum 300kb, to  pinkshirtday@witsprogram.ca

Pricing

Full School
(20+ classroom streams)
$399

Small School
(up to 5 classroom streams)

$249

Single Classroom
(1 classroom stream)

$149

Discounts
Available for WITS-subscribed and Indigenous schools. Contact us for a promo code.

Your Hosts

Maya Kara and WITSup the Walrus

Special Guests

Peter H Reynolds

Peter H Reynolds

Canadian Author

Peter H. Reynolds is the award-winning author and illustrator of The North Star, The Dot, and Ish. He also illustrated the bestselling Someday by Alison McGhee, Tess’s Tree by Jess M. Brallier, and the bestselling Judy Moody series by Megan McDonald. Peter is the founder and CEO of FableVision, an educational company that produces animated films, books, and software. He lives in Dedham, Massachusetts.

Pamphinette Buisa

Pamphinette Buisa

Canadian Olympian / Rugby Player

Pamphinette Buisa is a Canadian Olympian, rugby player, and social justice advocate who uses her platform to inspire change both on and off the field. A key member of Canada’s Women’s Rugby Sevens team, she competed at the 2020 Tokyo Olympics and has earned recognition for her athletic prowess and leadership. Born to Congolese parents and raised in Victoria, BC, Pamphinette is deeply committed to promoting equity, inclusion, and empowerment through sport. Her activism and community work focus on addressing systemic inequalities and inspiring marginalized youth to pursue their dreams, embodying a powerful blend of athletic excellence and social impact.

Willie Poll

Willie Poll

Canadian Author

Willie Poll is a Métis author from the Robinson Huron Treaty Territory (Sault Ste. Marie, Ontario, Canada) and a proud member of the Metis Nation of Ontario. She holds a Bachelor of Arts in Indigenous Studies and a Master of Arts in archaeology. She grew up with a close relationship with her Metis grandpa who filled her with stories that connected her to her ancestors and culture.

Registration

Please select your broadcast.

Broadcast 1

For All Grades

11:30 am Newfoundland
11 am Atlantic
10 am Eastern
9 am Central
8 am Mountain
7 am Pacific

Broadcast 2

For All Grades

4 pm Eastern
3 pm Central
2 pm Mountain
1 pm Pacific

Past Events

Between 2022 and 2024 our broadcasts reached over 1100 classrooms from 60 schools totaling over 25,000 children and youth from both high schools and elementary/public schools, representing most areas of Canada.

Pink Shirt Day Canada Sizzle Reel

Summary of Pink Shirt Day Canada 2023 show

What We Did in 2022

The Pink Shirt Day Story

In 2007, Berwick Nova Scotia, after a new student at their school was bullied for wearing a pink shirt, two grade 12 students bought 50 pink shirts and encouraged their classmates to wear pink. The next day they went to distribute the shirts and to their surprise the majority of students arrived wearing pink!  With that act of kindness, Pink Shirt Day was born.

In recognition of the Berwick event, Nova Scotia proclaimed the second Thursday of September “Stand Up Against Bullying Day.” In 2008, British Columbia proclaimed February 27th to be the provincial anti-bullying day, and the movement has continued to grow. In 2012, the United Nations declared May 4 as Anti-Bullying Day. The last Wednesday each February is Canada’s officially-recognized national Pink Shirt/anti-bullying day.

Many countries recognize specific days for raising awareness about the prevention of bullying and promoting kindness and inclusion. In Canada, many students have heard the Pink Shirt Day message from kindergarten through to their high school graduation. The movement continues to grow.

About Us

Pink Shirt Day show and T-shirt sales are presented by the WITS Programs Foundation (WPF), a Canadian charitable organization, whose mission is to create safe environments for children and youth. WPF engages school students with their programs, in English and French:  Canadian Kindness Leaders / Mentors canadienne en gentillesse; WITS & LEADS / DIRE & MENTOR, and the Pink Shirt Project / le Projet du chandail rose. 

The WITS programs are proven to reduce peer victimization (bullying), and have been started in over 1500 elementary schools in Canada and now also in the USA and Europe. Close to a million children have learned to use their WITS to prevent victimization.

Our Sponsors

Thank you to our generous sponsors for their support in ending bullying and spreading kindness across Canada

Our 2025 Sponsors

Interested in Sponsoring Pink Shirt Day Canada?

We invite you to join us in supporting Pink Shirt Day Canada, a national movement dedicated to raising awareness and reducing bullying and discrimination in schools, workplaces, and communities.

Contact Us

Call WITS Toll Free at 1-855-858-8766