Welcome!
Here you will find all the ways you can join in the national celebration of Pink Shirt Day and help to eliminate bullying and discrimination in all its forms. If you are a school administrator or teacher, you can register your school to live stream “Pink Shirt Day Canada Live” the national broadcast!
Pink Shirt Day Canada is an initiative of the WITS Programs Foundation.
Order your 2025 Pink Shirts today!
This year’s One Heart, One Mind pink T-Shirt was designed by Kadence Lánahmats George, a 13-year old artist from Səlilwətaɬ (Tsleil-Waututh Nation). Kilila (Butterflies) hold deep cultural significance as a symbol of transformation and embody the spirit of “one heart, one mind,” where togetherness and collective strength are celebrated.
Proceeds support WITS Programs Foundation bullying prevention and kindness initiatives as well as Indigenous community programs, through our partners at Indigenous Marketing, of the Naut’sa mawt Tribal Council.
Show your support for Pink Shirt Day with FREE graphics!
Just download and use on your personal social media accounts any time.
Cover Image – A
Cover Image – B
Stories (Tall Image)
Landscape Post (Image)
Square Post (Image)
Vertical Post
Tall Post
Square Post
Feed Post
Personal Banner Image
School admin & donors, these graphics are for you!
Square Post
Stories (landscape)
Cover
Square Image
Portrait Image
Stories
Business Banner Image
Printable Poster (A)
Printable Poster (B)
Start a Pink Shirt Project
ATTENTION SHOOLS AND YOUTH GROUPS! In this program, students conceive of and implement their own ideas for projects that have positive impacts on their communities.
I love this program and would love to start Term 2 by introducing it to my next International Citizenship and Understanding Class.
-Simonds High (Teacher)-
“Pink Shirt Day Canada Live”
(the NATIONAL BROADCAST – February 26, 2025)
“Pink Shirt Day Canada Live” is an interactive variety show for schools… a 45-minute broadcast all about kindness. We’ll hear from kids, award-wining authors, Indigenous youth artists, and learn about positive projects created by youth. As a viewer, you can ask guests questions, play a game with chances to win prizes, and leave feeling you’ve had a wonderful Pink Shirt Day!
Questions? Please check out our FAQ page or contact us!
Maya Kara and WITSUp the Walrus
Peter H Reynolds
Willie Poll
Pamphinette Buisa
Join hosts, Maya Kara and WITSUp the Walrus as they welcome the brilliant Peter H. Reynolds, the beloved author and illustrator whose stories ignite imaginations worldwide; the empowering Willie Poll, a trailblazer who advocates for Indigenous youth to create a better future for them; and the unstoppable Pamphinette Buisa, Canadian rugby star and champion for positive change. Get ready for an unforgettable experience filled with inspiration, creativity, and of course kindness!
Broadcast Pricing & Registration
FULL SCHOOL
20+ classroom streams
$399
SMALL SCHOOL
up to 5 classroom streams
$249
SINGLE CLASS
1 classroom stream
$149
Each show is 45 minutes long and will be live-streamed, connecting all participating schools and thousands of students across Canada on PINK SHIRT DAY – February 26, 2025!
Remember to note of your time zone while selecting from the broadcast options below.
DISCOUNTS
Available for WITS-subscribed and Indigenous schools. Contact us for a promo code.
Be part of the show!
Send us your reel or photo with a description, like this picture from Peace River, Alberta. We promise to read them all, and share the ones we can. Submit videos as MP4, and/or photos minimum 300kb, to pinkshirtday@witsprogram.ca
More About This Year’s Special Guests
More About This Year’s Special Guests
Peter H. Reynolds is the award-winning author and illustrator of The North Star, The Dot, and Ish. He also illustrated the bestselling Someday by Alison McGhee, Tess’s Tree by Jess M. Brallier, and the bestselling Judy Moody series by Megan McDonald. Peter is the founder and CEO of FableVision, an educational company that produces animated films, books, and software. He lives in Dedham, Massachusetts.
Pamphinette Buisa is a Canadian Olympian, rugby player, and social justice advocate who uses her platform to inspire change both on and off the field. A key member of Canada’s Women’s Rugby Sevens team, she competed at the 2020 Tokyo Olympics and has earned recognition for her athletic prowess and leadership. Born to Congolese parents and raised in Victoria, BC, Pamphinette is deeply committed to promoting equity, inclusion, and empowerment through sport. Her activism and community work focus on addressing systemic inequalities and inspiring marginalized youth to pursue their dreams, embodying a powerful blend of athletic excellence and social impact.
Willie Poll is a Métis author from the Robinson Huron Treaty Territory (Sault Ste. Marie, Ontario, Canada) and a proud member of the Metis Nation of Ontario. She holds a Bachelor of Arts in Indigenous Studies and a Master of Arts in archaeology. She grew up with a close relationship with her Metis grandpa who filled her with stories that connected her to her ancestors and culture.
“Pink Shirt Day Canada Live”
Highlight Reels
Between 2022 and 2024 our broadcasts reached over 1100 classrooms from 60 schools totaling over 25,000 children and youth from both high schools and elementary/public schools, representing most areas of Canada.
The Pink Shirt Day Story
In 2007, Coldbrook Nova Scotia, after a new student at their school was bullied for wearing a pink shirt, two grade 12 students bought 50 pink shirts and encouraged their classmates to wear pink. The next day they went to distribute the shirts and to their surprise the majority of students arrived wearing pink! With that act of kindness, Pink Shirt Day was born.
In recognition of the Coldbrook event, Nova Scotia proclaimed the second Thursday of September “Stand Up Against Bullying Day.” In 2008, British Columbia proclaimed February 27th to be the provincial anti-bullying day, and the movement has continued to grow. In 2012, the United Nations declared May 4 as Anti-Bullying Day. The last Wednesday each February is Canada’s officially-recognized national Pink Shirt/anti-bullying day.
Many countries recognize specific days for raising awareness about the prevention of bullying and promoting kindness and inclusion. In Canada, many students have heard the Pink Shirt Day message from kindergarten through to their high school graduation. The movement continues to grow.
About WITS Programs Foundation
Pink Shirt Day Canada is an initiative of the WITS Programs Foundation (WPF), a Canadian charitable organisation whose mission is to create safe environments for children and youth. WPF engages school students with their programs in English and French: Canadian Kindness Leaders / Mentors canadienne en gentillesse; WITS & LEADS / DIRE & MENTOR, and the Pink Shirt Project / le Projet du chandail rose. WITS programs are proven to reduce peer victimization (bullying), and have been started in elementary schools across Canada and now in the US and Europe. Close to a million children have learned to use their WITS to prevent victimization.
Our Sponsors
Thank you to our generous sponsors for their support in ending bullying and spreading kindness across Canada
