Welcome!
Here you will find all the ways you can join in the national celebration of Pink Shirt Day and help to eliminate bullying and discrimination in all its forms. If you are a school administrator or teacher, you can register your school to stream “Pink Shirt Day Canada” the national broadcast!
Pink Shirt Day Canada is an initiative of the WITS Programs Foundation.
“Pink Shirt Day Canada”
(the NATIONAL BROADCAST – February 25, 2026)
The Pink Shirt Day Canada show is a 45-minute pre-recorded broadcast that will be shared with all registered schools on Pink Shirt Day – February 25, 2026! Once registered, schools will receive the broadcast link and can watch the show at a time that is most convenient for their classrooms. The show will also air on CHEK TV at 4:00 p.m. PT, allowing families and communities to join in on the conversation.
Questions? Please check out our FAQ page or contact us!
Early-bird Subscriber
Early-bird Non-subscriber
Regular Small School/Subscriber
Regular Non-subscriber
The 2026 lineup of guests…
The 2026 lineup of guests…

LEONA PRINCE is an award-winning speaker, youth mentor, and advocate for mental wellness and inclusion, recognized for her impactful work with young people across Canada. Through her leadership and lived experience, Leona models empathy, resilience, and self-acceptance. Students will benefit from her perspective on kindness, belonging, and building confidence—skills that support positive relationships and inclusive school communities.

MAELLE SANBORN is a nationally recognized Canadian youth swimmer from Victoria who made history at the Canada Summer Games, earning five gold medals and setting a Canada Games record. Her journey reflects years of discipline, resilience, and commitment to personal growth. Students will be inspired by Maëlle’s example of perseverance, goal-setting, and the importance of supportive environments in reaching one’s potential.

HARBOUR DANCE STUDIO is a dynamic dance organization that empowers young artists through movement, creativity, and expression. With a focus on teamwork, confidence, and artistic growth, Harbour dancers learn how discipline, collaboration, and self‑belief help them shine both on stage and in everyday life. Their work demonstrates to students how passion and practice can help them overcome challenges, celebrate individuality, and support others in a positive, inclusive community.

The GERONIMO CANOE CLUB is a youth-led paddling club rooted in Indigenous culture, values, and connection to the land and water. Through canoeing, members develop leadership, teamwork, and a strong sense of community while honouring traditions of respect, cooperation, and shared responsibility. Their journey shows students what young people can achieve when they support one another, take pride in their identity, and work together toward shared goals.

The CRESCENT SCHOOL ROBOTICS TEAM is a high-performing student team known for excellence in robotics, engineering, and innovation. Through hands-on problem-solving and collaboration, students demonstrate perseverance, creativity, and teamwork. Their work shows how inclusion, communication, and mutual support are essential skills—both in STEM and beyond the classroom.

Join in the Q&A!
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Province
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Student name(s) and school
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Two to three questions for each guest
Be Part of the Show!


Start a Pink Shirt Project
ATTENTION SCHOOLS AND YOUTH GROUPS! In this program, students conceive of and implement their own ideas for projects that have positive impacts on their communities.
I love this program and would love to start Term 2 by introducing it to my next International Citizenship and Understanding Class.
-Simonds High (Teacher)-
2026 Pink Shirts are here!
Our 2026 Pink Shirt Day shirts and hoodies have arrived. Each year, a new artist creates a design that reflects the values of kindness, inclusivity, and helping prevent victimization.
Proceeds support WITS Foundation bullying prevention and kindness initiatives, as well as Indigenous community programs through our partners at Indigenous Marketing, part of the Naut’sa mawt Tribal Council.
If you’re interested in any of the older designs, there is a limited inventory of those as well!
“Pink Shirt Day Canada”
Highlight Reels
From 2020 to 2025 our broadcasts reached over 1700 classrooms from 120 schools totaling over 50,000 children and youth, representing most areas of Canada.
The Pink Shirt Day Story
In 2007, Berwick, Nova Scotia, after a new student at their school was bullied for wearing a pink shirt. David and Travis, two grade 12 students, had witnessed the scene and that night bought 75 pink shirts to give out and via social media encouraged their classmates to wear pink. The next day they arrived early to distribute the shirts. To their surprise, the majority of students arrived wearing something pink! With that act of kindness, Pink Shirt Day was born.
In recognition of the Berwick event, Nova Scotia proclaimed the second Thursday of September “Stand Up Against Bullying Day.” In 2008, British Columbia proclaimed February 27th to be the provincial anti-bullying day, and the movement has continued to grow. In 2012, the United Nations declared May 4 as Anti-Bullying Day. The last Wednesday each February is Canada’s officially-recognized national Pink Shirt/anti-bullying day.
Many countries recognize specific days for raising awareness about the prevention of bullying and promoting kindness and inclusion. In Canada, many students have heard the Pink Shirt Day message from kindergarten through to their high school graduation. The movement continues to grow.
About WITS Programs Foundation
Pink Shirt Day Canada is an initiative of the WITS Programs Foundation (WPF), a Canadian charitable organisation whose mission is to create safe environments for children and youth. WPF engages school students with their programs in English and French: Canadian Kindness Leaders / Mentors canadienne en gentillesse; WITS & LEADS / DIRE & MENTOR, and the Pink Shirt Project / le Projet du chandail rose. WITS programs are proven to reduce peer victimization (bullying), and have been started in elementary schools across Canada and now in the US and Europe. Close to a million children have learned to use their WITS to prevent victimization.
Our Sponsors
Thank you to our generous sponsors for their support in ending bullying and spreading kindness across Canada






