Join us for “Pink Shirt Day Canada Live”

(NATIONAL BROADCAST)

Order your pink shirts today!

Create a Pink Shirt Project

Support Bullying Prevention

Get FREE Pink Shirt Graphics

Join us for “Pink Shirt Day Canada Live”

(NATIONAL BROADCAST)

Create a Pink Shirt Project

Support Bullying Prevention

Get FREE Pink Shirt Graphics

Welcome!

Here you will find all the ways you can join in the national celebration of Pink Shirt Day and help to eliminate bullying and discrimination in all its forms. If you are a school administrator or teacher, you can register your school to live stream “Pink Shirt Day Canada Live” the national broadcast!

Pink Shirt Day Canada is an initiative of the WITS Programs Foundation.

2026 Pink Shirts are here!

Our 2026 Pink Shirt Day shirts and hoodies have arrived. Each year, a new artist creates a design that reflects the values of kindness, inclusivity, and helping prevent victimization.

Proceeds support WITS Foundation bullying prevention and kindness initiatives, as well as Indigenous community programs through our partners at Indigenous Marketing, part of the Naut’sa mawt Tribal Council.

If you’re interested in any of the older designs, there is a limited inventory of those as well!

Interested in sponsoring Pink Shirt Day Canada?

By becoming a sponsor, you have the unique opportunity to showcase your commitment to fostering a culture of empathy and positive social change. Together, we can make a lasting impact on the lives of youth and marginalized groups across Canada.

Become a Pink Shirt Day Canada sponsor!

By becoming a sponsor, you have the unique opportunity to showcase your commitment to fostering a culture of empathy and positive social change. Together, we can make a lasting impact on the lives of youth and marginalized groups across Canada.

Start a Pink Shirt Project

ATTENTION SCHOOLS AND YOUTH GROUPS! In this program, students conceive of and implement their own ideas for projects that have positive impacts on their communities.

I love this program and would love to start Term 2 by introducing it to my next International Citizenship and Understanding Class.
-Simonds High (Teacher)-

“Pink Shirt Day Canada Live”

(the NATIONAL BROADCAST – February 25, 2026)

“Pink Shirt Day Canada Live” is an interactive variety show for schools… a 45-minute broadcast all about kindness. We’ll hear from kids, award-wining authors, Indigenous youth artists, and learn about positive projects created by youth. As a viewer, you can ask guests questions, play a game with chances to win prizes, and leave feeling you’ve had a wonderful Pink Shirt Day!

Questions? Please check out our FAQ page or contact us!

Broadcast Times & Registration

Each show is 45 minutes long and will be live-streamed via Zoom, connecting all participating schools and thousands of students across Canada on PINK SHIRT DAY – February 25, 2026!  Note your time zone while selecting from the broadcast options below.

Broadcast 1 – Morning

11:30 am Newfoundland
11 am Atlantic
10 am Eastern
9 am Central
8 am Mountain
7 am Pacific

Broadcast 2 – Afternoon

4 pm Eastern
3 pm Central
2 pm Mountain
1 pm Pacific

FULL SCHOOL


20+ classroom streams

$399

SMALL SCHOOL


up to 5 classroom streams

$249

SINGLE CLASS


1 classroom stream

$149

Discounts

Available for WITS-subscribed and Indigenous schools. Contact us for a promo code.

Join in the Q&A!

Guests will answer kids questions during the show!  Classrooms can submit two to three questions for each guest. This is a fantastic opportunity for students to engage with amazing individuals and gain insights into their incredible journey.

Please include the following details and submit the below information in video, audio, or written format to [email protected] by February 19. We will compile the questions and ensure that as many as possible are addressed during the Pink Shirt Day Canada show:

  1. Your province
  2. Student and school name
  3. Two to three questions for each guest

We will air as many as we can!

BE A PART OF THE SHOW… please send us your reel or photo with a description, like this picture from Peace River, Alberta.  We promise to read them all, and share the ones we can. Submit videos as MP4, and/or photos minimum 300kb, to  [email protected]

The 2026 lineup of guests…

Leona Prince
Leona PrinceSPEAKER, YOUTH MENTOR
Leona Prince is an award-winning speaker, youth mentor, and advocate for mental wellness and inclusion, recognized for her impactful work with young people across Canada. Through her leadership and lived experience, Leona models empathy, resilience, and self-acceptance. Students will benefit from her perspective on kindness, belonging, and building confidence—skills that support positive relationships and inclusive school communities.
Maëlle Sanborn
Maëlle SanbornSWIMMER and Record-holder
Maëlle Sanborn is a nationally recognized Canadian youth swimmer from Victoria who made history at the Canada Summer Games, earning five gold medals and setting a Canada Games record. Her journey reflects years of discipline, resilience, and commitment to personal growth. Students will be inspired by Maëlle’s example of perseverance, goal-setting, and the importance of supportive environments in reaching one’s potential.
Harbour Dance
Harbour DanceYOUTH DANCE STUDIO
Harbour Dance Studios is a dynamic dance organization that empowers young artists through movement, creativity, and expression. With a focus on teamwork, confidence, and artistic growth, Harbour dancers learn how discipline, collaboration, and self‑belief help them shine both on stage and in everyday life. Their work demonstrates to students how passion and practice can help them overcome challenges, celebrate individuality, and support others in a positive, inclusive community.
Geronimo Canoe Club
Geronimo Canoe Club YOUTH-LED PADDLING CLUB
The Geronimo Canoe Club is a youth-led paddling club rooted in Indigenous culture, values, and connection to the land and water. Through canoeing, members develop leadership, teamwork, and a strong sense of community while honouring traditions of respect, cooperation, and shared responsibility. Their journey shows students what young people can achieve when they support one another, take pride in their identity, and work together toward shared goals.
Crescent School Robotics
Crescent School Robotics TEAM
The Crescent School Robotics Team is a high-performing student team known for excellence in robotics, engineering, and innovation. Through hands-on problem-solving and collaboration, students demonstrate perseverance, creativity, and teamwork. Their work shows how inclusion, communication, and mutual support are essential skills—both in STEM and beyond the classroom.

The 2026 lineup of guests…

Leona Prince is an award-winning speaker, youth mentor, and advocate for mental wellness and inclusion, recognized for her impactful work with young people across Canada. Through her leadership and lived experience, Leona models empathy, resilience, and self-acceptance. Students will benefit from her perspective on kindness, belonging, and building confidence—skills that support positive relationships and inclusive school communities. 

Maëlle Sanborn is a nationally recognized Canadian youth swimmer from Victoria who made history at the Canada Summer Games, earning five gold medals and setting a Canada Games record. Her journey reflects years of discipline, resilience, and commitment to personal growth. Students will be inspired by Maëlle's example of perseverance, goal-setting, and the importance of supportive environments in reaching one's potential. 

Harbour Dance Studios is a dynamic dance organization that empowers young artists through movement, creativity, and expression. With a focus on teamwork, confidence, and artistic growth, Harbour dancers learn how discipline, collaboration, and self‑belief help them shine both on stage and in everyday life. Their work demonstrates to students how passion and practice can help them overcome challenges, celebrate individuality, and support others in a positive, inclusive community. 

The Geronimo Canoe Club is a youth-led paddling club rooted in Indigenous culture, values, and connection to the land and water. Through canoeing, members develop leadership, teamwork, and a strong sense of community while honouring traditions of respect, cooperation, and shared responsibility. Their journey shows students what young people can achieve when they support one another, take pride in their identity, and work together toward shared goals. 

The Crescent School Robotics Team is a high-performing student team known for excellence in robotics, engineering, and innovation. Through hands-on problem-solving and collaboration, students demonstrate perseverance, creativity, and teamwork. Their work shows how inclusion, communication, and mutual support are essential skills—both in STEM and beyond the classroom. 

“Pink Shirt Day Canada Live”

Highlight Reels

From 2020 to 2025 our broadcasts reached over 1700 classrooms from 120 schools totaling over 50,000 children and youth, representing most areas of Canada.

The Pink Shirt Day Story

In 2007, Berwick, Nova Scotia, after a new student at their school was bullied for wearing a pink shirt. David and Travis, two grade 12 students, had witnessed the scene and that night bought 75 pink shirts to give out and via social media encouraged their classmates to wear pink. The next day they arrived early to distribute the shirts. To their surprise, the majority of students arrived wearing something pink!  With that act of kindness, Pink Shirt Day was born.

In recognition of the Berwick event, Nova Scotia proclaimed the second Thursday of September “Stand Up Against Bullying Day.” In 2008, British Columbia proclaimed February 27th to be the provincial anti-bullying day, and the movement has continued to grow. In 2012, the United Nations declared May 4 as Anti-Bullying Day. The last Wednesday each February is Canada’s officially-recognized national Pink Shirt/anti-bullying day.

Many countries recognize specific days for raising awareness about the prevention of bullying and promoting kindness and inclusion. In Canada, many students have heard the Pink Shirt Day message from kindergarten through to their high school graduation. The movement continues to grow.

About WITS Programs Foundation

Pink Shirt Day Canada is an initiative of the WITS Programs Foundation (WPF), a Canadian charitable organisation whose mission is to create safe environments for children and youth. WPF engages school students with their programs  in English and French: Canadian Kindness Leaders / Mentors canadienne en gentillesse; WITS & LEADS / DIRE & MENTOR, and the Pink Shirt Project / le Projet du chandail rose. WITS programs are proven to reduce peer victimization (bullying), and have been started in elementary schools across Canada and now in the US and Europe. Close to a million children have learned to use their WITS to prevent victimization.

Our Sponsors

Thank you to our generous sponsors for their support in ending bullying and spreading kindness across Canada

Province of British Columbia
Indigenous Marketing
Denny's

Contact Us

Call WITS Toll Free at
1-855-858-8766